In a significant move to enhance accessibility and fan engagement, the Anaheim Ducks are transitioning their local game broadcasts to a hybrid model combining direct-to-consumer streaming and traditional local broadcasts. This strategic shift is set to take effect for the upcoming season and aims to bring Ducks' games to a wider audience across their TV market.
Fans can look forward to 65 Ducks' games being broadcast on an over-the-air channel in Los Angeles, which will be accessible on Channel 13. Additionally, all games will be streamed regionally on the Victory+ streaming service at no cost to viewers. The Victory+ platform is designed to be a free, ad-supported service, ensuring that fans across the region can watch games without any financial barriers.
“We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge,” said Aaron Teats, the Ducks' president. He emphasized that it is a significant organizational priority to connect with Ducks fans throughout their market and ensure that each fan has the opportunity to watch Ducks games at no cost across multiple accessible platforms.
Expanding the Reach
The Ducks' regional territory includes Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii. This expansive coverage area underscores the importance of providing accessible viewing options for fans who may have previously faced challenges in accessing broadcasts.
The Victory+ app, debuting in September, will be available for download on smart TVs, tablets, and smartphones, offering fans convenient and flexible ways to watch games. This marks a significant departure from the Ducks' former broadcaster, Diamond Sports Group, whose contract expired at the end of the 2023-24 season. Notably, Diamond Sports Group is currently entangled in bankruptcy proceedings in Texas, prompting the Ducks to seek alternative broadcasting arrangements.
A Strategic Partnership
The Ducks have partnered with A Parent Media for this new broadcasting arrangement. Jason Walsh, the chief operating officer for A Parent Media, highlighted the Ducks' existing strengths in content coordination and leadership. “The Ducks are already a significant content coordinator and have a team president with a broadcasting background,” he noted.
Maintaining the familiarity and consistency that fans have come to appreciate, Brian Hayward and John Ahlers will remain as part of the Ducks' broadcast team. Their continued presence ensures that viewers can expect the same level of expertise and engagement during game broadcasts.
Industry-Wide Movements
The Ducks are not the only NHL team making innovative changes to their broadcast strategies. The Florida Panthers are moving their local broadcasts to Scripps Sports, while the Dallas Stars plan to stream their games regionally on Victory+. Meanwhile, Diamond Sports Group will carry games for eight NHL teams during the 2024-25 season. Despite their financial troubles, Diamond Sports Group continues to have agreements with other major sports teams, including the Los Angeles Angels (MLB) and the LA Clippers (NBA).
The shift to Victory+ and over-the-air broadcasts signifies a broader trend within the sports broadcasting industry towards more accessible and fan-friendly viewing options. By embracing both traditional and modern streaming methods, the Ducks are positioning themselves at the forefront of this transition.
As the new season approaches, Ducks fans can anticipate a more inclusive and accessible way to enjoy their favorite team's games, whether through over-the-air broadcasts or the versatile Victory+ streaming service. This move not only enhances the viewing experience but also aligns with the Ducks' commitment to connecting and engaging with their entire fan base.
“It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms,” reiterated Teats. This commitment reflects a broader vision of inclusivity and community engagement that the Ducks are striving to achieve through their new broadcasting strategy.