The Los Angeles Kings have unveiled a new logo inspired by the vibrant 1990s Gretzky era. This redesigned emblem aims to blend the franchise's illustrious past with its promising future, bridging historic milestones with current ambitions.
A Nod to Gretzky's Legacy
Wayne Gretzky's tenure with the Kings left an indelible mark on the team's branding. The new logo revives the iconic "Chevron" design from Gretzky's era, symbolizing a dynamic connection between historic moments and future aspirations. In a refreshing twist, the classic "Chevron" design is reimagined to resonate with today's audiences while honoring the legacy of the past.
Blending History with Modernity
"Los Angeles" is prominently featured at the top of the new logo, anchoring it firmly in its city roots. Additionally, an updated version of the original 1967 crown is incorporated, offering a nod to the team's rich heritage. This blend of elements from the early 90s jerseys and the original 1967 crown encapsulates the franchise’s storied history and continuous evolution.
A Rigorous Creative Process
The new logo, replacing the one unveiled in 2008, is the result of a meticulous two-year creative process. Luc Robitaille, who played a pivotal role in the logo's creation, highlighted the extensive effort and collaboration involved. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Robitaille.
The redesign process welcomed input from both past and current players, ensuring that the logo genuinely reflects the franchise's collective spirit and identity. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," Robitaille added.
Unveiling and Launch
Fans eagerly anticipating the new design will have their first opportunity to purchase logo merchandise starting Friday, June 21, at the Crypto.com Arena’s Team LA Store. Kelly Cheeseman expressed the organizational pride associated with the logo's launch: "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
Resonating with Fans
The fusion of classic and modern elements in the new logo aims to strike a chord with the fanbase, resonating deeply with those who have followed the team since its early days and those who cheer for its future. As Robitaille eloquently put it, "This evolution is rooted in our 57-year history and embraces the elements of our eras."
The new logo isn't just about looking back; it's a forward-facing symbol that aims to capture and inspire the current zeitgeist while honoring the franchise's storied past. The extensive collaboration and dedication invested into creating this design ensure it will be embraced by fans and players alike.
Ultimately, the new Los Angeles Kings logo serves as a seamless amalgamation of the team's rich history and vibrant future. It represents not just a visual update, but a cultural and emotional touchstone for the franchise and its supporters, celebrating the spirit of Kings hockey past, present, and future.